Your Pregnancy
Food Pal
Bloom is the Australian pregnancy nutrition app that's with you every step of your journey — from planning, through pregnancy, to postpartum. Scan your meals, track the nutrients that matter, and share your progress with your midwife or OB.
Coming soon to the App Store and Google Play · Crafted with ♥ in Australia
Good nutrition, from the very first 1,000 days
Research shows that the nutrition a baby receives during the first 1,000 days of life is important for their lifelong health — and that a healthy pregnancy starts with good food. Bloom helps you understand and enjoy what you eat, before, during and after pregnancy.
- Track your meals, fluids and supplements in seconds with AI food scanning
- See progress on the nutrients that matter in pregnancy — folate, iodine, iron, choline, zinc and more
- Get dietitian-designed meal plans, recipes and weekly tips for your stage
- Share a simple nutrition summary with your midwife, OB or dietitian
Everything you need, in one gentle place
Designed for real life — and reviewed by Accredited Practising Dietitians so the guidance you see is trustworthy and relevant to Australia.
AI Food Scanning
Snap a photo of your plate and Bloom recognises your meal and estimates its nutrition — no tedious manual logging.
Pregnancy Nutrient Tracking
Daily targets matched to your stage and trimester, built around Australian nutrition guidance — including folate, iodine, iron, calcium, choline, zinc, omega-3 and fibre.
Food Safety Checks
Bloom flags foods commonly advised against during pregnancy in Australia, and keeps an eye on combined totals from food and supplements.
Meal Plans & Recipes
Dietitian-designed meal plans and recipe ideas suited to your preferences, allergies and dietary needs.
Weekly Updates
Week-by-week nutrition insights written by dietitians — what's happening for you and bub, and this week's focus foods.
Share With Your Care Team
Create a simple, shareable summary of your nutrition and progress to bring to appointments with your midwife, OB or dietitian.
Thoughtfully designed, beautifully simple
Bloom grows with you
Planning for pregnancy
Build healthy habits early. Bloom helps you focus on the foods and nutrients that support your body as you prepare for pregnancy.
Growing together
Trimester-by-trimester targets, gentle reminders and food safety guidance — supportive, never judgemental, even on the queasy weeks.
Life after birth
Your needs change after bub arrives. Bloom adjusts your nutrition focus for recovery and breastfeeding, so you're supported beyond the birth.
Your data is yours. Full stop.
Pregnancy is personal. Many pregnancy apps have made headlines for the wrong reasons when it comes to data. We're building Bloom differently — privacy-first, from day one.
The Bloom privacy commitment
- No advertising — ever
- We never sell or share your personal data with third parties
- Your data is handled in line with the Australian Privacy Act
- Clear, plain-English explanations of how recommendations are made
Get involved
Here at Bloom, we want what you want: patients who are as healthy and supported as possible throughout their journey. We're partnering with midwives, obstetricians, GPs and dietitians to refine the app — including the shareable nutrition summary your patients can bring to appointments. Interested in early access and providing feedback? We'd love to hear from you.
Register your interest
Leave your details and we'll let you know when Bloom launches — or get in touch about early access for health professionals.